More than a TV. A design statement.
Elevate every room with the sleek design of The Serif. Its unique shape puts the ‘I’ in impeccable, adding extra elegance to this stunning 4K TV. Designed to look good on a shelf or a stand, its striking 4K picture and vibrant colors fill your space with beauty.

Designed by artists
Iconic 360 I-shaped Design
Designed by the award-winning Paris-based duo Ronan and Erwan Bouroullec, this iconic “I” shaped centerpiece turns your typical TV experience into bold, artful décor. Attractive from every angle, The Serif charms any space while doubling as a shelf for small knick-knacks or just setting the mood on its detachable easel stand.

Canvas-like finish reduces glare
Anti-Reflection with Matte Display
Enjoy more visibility of your QLED 4K TV with 100% Color Volume with virtually no light reflection, night or day. The premium Matte Display Film limits light distraction by reducing glare from all your shows, contents, and works of art.

Detachable Easel Stand Included
The Serif isn’t meant to be boxed in—or just up against the wall. With the detachable easel stand, it can grace any place or space. It pairs perfectly with the TV’s stylish frame—and it comes with removable legs to flawlessly flex from room to room. If you’re working with a small space or a whole house, the easel stand adapts.

Ambient Mode+
It’s a hit—even when it’s off. When you’re not using it to watch, The Serif will turn your typical TV experience into bold, artful décor with beautiful backgrounds. Add your aesthetic and upload your own pics, or play DJ and The Serif will groove to the music.

The best smart tv platform with multi-year software support
Samsung Tizen OS
Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

Mobile Mirroring
See your favorites on the big screen. Endlessly scroll, experience shows and movies—even take your calls—no wires or clutter. Just content.

SmartThings
Take control of your connected devices with SmartThings on your screen. From the comfort of your couch, you can turn off lights, check the door and more—using just your voice or remote. With this built-in app, you’ve got instant access to them.

Multi View
Watch up to two things at once on your TV, including what’s on your mobile device. Whether it's live stats for the sports you’re watching or cheat videos while you play your game, Multi View lets you see them all simultaneously on the big screen.

Watch content in up to 4K resolution.
4K AI Upscaling
Content instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.

True-to-life color
100% Color Volume with Quantum Dot
Take in breathtaking color that stays true at any level of brightness. Marvel at over a billion beautiful shades on your TV.